Custom Magic Either repackaging off-the-shelf resources in private-label formats or creation of completely new "magical" solutions, Health Information Providers, Inc. is a one stop source of innovation to achieve your goals. Our team of experienced scientists, designers and experential marketing experts offers an effective team to achieve your mission.
NASPE PE & Sport Week Campaign The National Association for Sport and Physical Education was looking for a new, engaging message to promote their National Physical Education and Sport Week. Using our ZeroG™ team of xtreme sport allstar secret agents and positive message, "Be An Action Hero!"™ we created a poster campaign. Our solution was so successful that this week was even proclaimed, "Be An Action Hero!™ Week" by Idaho Governor Kempthorne.
DNA Discovery Kit
Due to the overwhelming popularity of their TV show-branded DNA Discovery Kit toy, the manufacturer requested a reformulation for sale in European markets. The challenge was that one component, which is used universally and singularly in DNA manipulations, was restricted from inclusion in European toys. We reformulated the kit contents to exclude this component while maintaining functionality. The added bonus was a reduction in production costs due to this novel substitution.
iTreehouse
Witnessing the impact of our real motion video game venue, REMIX™ conducting virtual bass fishing tournaments during their store grand openings, the executive leadership of an outdoor recreation retailer wanted a permanent installation at their new flagship store. Combining the "northwoods" origin of the retailer with the "coastal" location of the installation, we created a "Key West iTreehouse." In this three-sided iTreehouse, each window was replaced with a large flat-panel monitor connected to a real motion video game console (Wii). Each side of the iTreehouse was themed to correspond with various interest areas, scuba, fishing, and hunting. The goal was to engage customers, build relationships and motivate purchasing decisions with "experienced pleasure" aka fun! So, successful was the iTreehouse, that during the opening week, stock had to be replaced/reordered!
